Buy Online, Pick-up In-store (BOPIS) And Why You Need It In Retail
The eCommerce industry saw massive growth during the pandemic, with a lot of people jumping online to avoid crowds. However, another segment that saw significant growth was BOPIS (Buy Online, Pick-up In-Store) , also called the click-and-collect method. BOPIS provides both online and in-store experiences to the customers where the purchaser can book their order on the e-commerce website and opt for an in-person or curbside pickup. Shoppers don’t have to pay any extra shipping costs or wait for long delivery days. They can also return the product quickly if it’s not up to their expectations. In this article, we will try to understand BOPIS better and how you can implement it in your retail business. What Is BOPIS? BOPIS is an ideal strategy for retailers that have both a physical store and an eCommerce website. Customers can place their orders online and collect them when ready for pickup. The popularity of BOPIS is because of the convenience it provides to the buyer. Thi