How To Beat Amazon At Its Own Game?
Amazon is the biggest name in the e-commerce industry, with over 2.45 Billion people visiting its site monthly. That’s a huge number to crack! Isn’t it? It works as a customer-centric platform where buyers can find a variety of products under a budget. Despite its increased demand in the market, Amazon customer satisfaction is lowering at an increasing pace. Source For the last decade, Amazon has been facing severe problems in treating their customers right. Many people have complained of increased delivery times and unavailability of products to be a major reason for their dissatisfaction with Amazon. Even retailers are facing problems in maintaining proper margins and protecting their brand identity. Big brands like Nike and Ikea have already walked away due to this inefficiency. Amazon has access to a mass audience; this makes retailers unsure of setting up their online store. But, what if we say that any retailer with an e-commerce website can beat Amazon and ear