Prepare For A New Twist On Holiday Shopping With These Insights


Undoubtedly the pandemic created huge chaos in the retail industry, with sellers trying to figure out the latest customer buying trends to remain relevant in the market.

The significant shift to e-commerce has surely cemented its presence, but the real question is to what extent it would affect in-store sales.

We saw that while people moved online, they were still looking for in-person experiences.

But, as in-store shopping resumed, the digital presence was still relevant, with over 70% of customers experiencing online touchpoints in their shopping journey.

Thus, having an omnichannel platform will accelerate not just your digital sales but increase walk-ins in your store.

Read the full post: https://tananet.net/prepare-for-a-new-twist-on-holiday-shopping-with-these-insights/

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