The Complete Guide To Building A High Converting eCommerce Website in 2022
There are at least 4 million eCommerce companies globally (excluding China). And all these companies are vying for real estate online and trying to get the right people to engage, opt-in, and buy from them.
So, simply getting an eCommerce website up and running won’t guarantee you sales in 2022.
You must build eCommerce websites geared for conversions to stand out and boost your conversion rates. That’s why we’re covering 3 things you’ll need to drive an insane amount of conversions and revenue to your eCommerce website.
1. Build A Responsive eCommerce Website
About 79% of smartphone users have made an online purchase in the last 6 months, and recent statistics show that mobile eCommerce sales must have touched $3.56 trillion by the end of 2021.
These statistics show that mobile commerce is on the rise, and shoppers are increasingly using smartphones to make a purchase. Plus, Google also launched mobile-first indexing in 2019, which primarily uses the website’s mobile version for indexing and ranking.
This means you should ensure that your website works the same way on all devices without losing functionality to rank higher on Google and get more clicks and conversions.
Mobile-friendly websites aren’t limited to designing websites that only look good on mobile and desktop. Google recommends the following best practices to ensure that your eCommerce website is mobile-friendly:
I. Ensure That Your Mobile And Desktop Versions Have The Same Structured Data
In the context of SEO, structured data tells the search engine how to display your page in the search engine results.
For example, adding ”product” structured data to your eCommerce website enables Google to display the product as a rich result with details like price, availability, ratings, etc.
II. Check Visual Content
Since visual content like images and videos engage viewers and increase their time on your site, they improve your website rankings and conversions. So, here are a few points to keep in mind while adding visual content to your eCommerce website:
- Use high-quality images and videos in the right format on your mobile site.
- Add the same alt text to images on your mobile and desktop sites.
- Ensure that your videos are in a position that’s easy for users to find on your website, as Google will penalize your website if users have to scroll down too much to find a video.
III. Include A Search Function
Adding a search function to your eCommerce website helps improve conversions by 400%-500% as visitors who use it have a higher purchase intent as they know what they want.
So, place a search box in a prominent place on your website with the autocomplete feature and allow misspelled words to help users find what they’re looking for and convert into customers.
2. Improve User Experience
A high-converting eCommerce is more than just a website with a pretty design. It should be user-friendly, efficient, and functional to help users find what they’re looking for and make shopping a seamless experience.
In other words, it should provide a great UX to site visitors to earn their loyalty and encourage them to purchase products from their site.
Moreover, every dollar spent on UX gave $100 in return, and a great UX also improved conversion rates by 400%, according to MWB.
Conversely, not investing in UX means losing customers to bad design, as 88% of people that Toptal surveyed reported that they wouldn’t return to a website if they faced a poor experience.
So, your eCommerce should have a user-centered design process that ensures your website has the right content, features, and functionality to optimize the user experience and provide great business benefits. Here are a few tips to improve the UX of the eCommerce website:
I. Show Personalized Product Recommendations
Adding a product recommendation engine to your eCommerce helps guide users to the right products and allows them to discover new ones, thus improving the average order value.
Moreover, customers equate personalized recommendations with professionalism as they get more used to personalization, so ignoring product recommendations is bad.
The best way to create a personalized shopping experience is to display suggested products based on the person’s search history, use “frequently bought together”, “recently viewed”, and “recently viewed” suggestions.
II. Create an Omnichannel Experience
Since 73% of consumers use multiple channels to research product information to support their buying decision, delivering an omnichannel experience has become important.
An omnichannel experience ensures that your users get the same message across all platforms. This consistency helps improve brand loyalty, sales and improve the quality of data you collect.
Octopus Bridge helps you deliver an omnichannel experience by enabling data exchange between different eCommerce channels. If you’re an e-tailer with a physical store, Octopus Bridge also links your POS and eCommerce websites.
This helps your websites display the same information on all online marketplaces without manually entering data and generates reports based on information gathered from all connected marketplaces.
III. Make Your Site Easily Navigable
Site navigation has a huge role in conversions as users drop off your site if they can’t find what they’re looking for.
So, add contrast between different categories and sub-categories in your site menu or use simple icons to showcase various categories on your website. You can also darken the homepage background to create contrast and keep the user focused on the drop-down menu.
3. Improve Website Speed
More than 47% of consumers expect websites to load in 2 seconds or less, and a one-second delay in loading time means losing 7% conversions and a 16% decrease in customer satisfaction.
Plus, having a site with more than 3 seconds of loading time means losing more than half your conversions. Also, the probability of bounce increases by 123% if your website load speed goes from 1-10 seconds.
And even if users end up sticking around after your site loads slowly, 79% of them wouldn’t return, according to Neil Patel’s survey.
So, having a blazing fast eCommerce site is essential for great Google rankings and higher conversion rates, and here are 3 tips to speed up your eCommerce site:
I. Reduce Page Size
Your page has different elements like images, stylesheets, etc., and whenever a user lands on it, their system makes HTTP requests to all the elements to load your website on their device.
So, a web page with too many elements will load slowly because of the number of requests a user must make to load your page.
To speed up your website, you should work on optimizing your HTML, CSS, and JavaScript files to reduce page size as they make up a majority of your website and determine your site’s appearance.
If you’re using a WordPress site, you can use plugins like WP Rocket to make this process simple.
II. Use a Content Delivery Network (CDN)
A CDN is a computer network spread across the world to deliver content. It helps improve your site speed by preventing delays and also prevents crashes if there’s a traffic surge on your website.
For example, if your server is in California and your user is in New York, you’ll save time and improve your site’s speed if you deliver content through a New York server.
III. Monitor Site Speed
Like we mentioned earlier, any webpage that takes more than 3 seconds to load needs to be improved. So, periodically monitoring your site’s speed will help you resolve issues slowing down your website.
To monitor your eCommerce website’s speed for free, you can use tools like Google Page Speed Insight Tool, Pingdom, and Yahoo’s YSlow.
Key Benefits Of Working With 24Seven Commerce To Develop Your eCommerce Website
Although it’s easy to create a Shopify or WooCommerce website yourself, it’s difficult to make the website responsive, user-friendly, and primed for conversions without expert help.
And if you’re an e-tailer or online store owner who sells on multiple online marketplaces, you need to create an omnichannel presence for increased conversions. 24Seven Commerce’s Octopus Bridge plugin helps with this and also integrates your store POS and online marketplaces.
It also helps you offer delivery fulfillment options like Buy Online Pickup In-Store (BOPIS), Curbside pickup, etc., as it helps you manage the inventory across all platforms efficiently. Plus, it also prevents overselling goods and prevents a terrible customer shopping experience.
The best part about working with us is that we don’t overcharge for our services, our team works closely with you, and we offer maintenance and support plans after developing your website. To see how we can help you, fill in your details on this page for a FREE consultation.
Wrapping Up
Building blazing fast, responsive websites that offer a great user experience is the only way to stand out from the competition and improve conversions and sales.
24Seven Commerce helps you build user-friendly and search engine-friendly websites and offers additional features like POS integration to help boost your online visibility and sales.
We’ve served clients from 20+ countries, and here’s what one of our clients has to say about our website development expertise.
“We are looking to launch a communication campaign to increase visibility and drive traffic to the site. We hope to engage with the 24SevenCommerce team and take their expertise in identifying and driving new and qualified leads to the site.” – Rohail, Sooner Distributors.
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