Online Grocery Sales Hit $11.2 Billion in August: What It Means for Retailers

Online grocery sales in the U.S. crossed a historic milestone in August 2025, surpassing $11.2 billion for the first time. This marks a nearly $1 billion jump over the previous record set earlier this year, fueled by more households shopping online, higher order frequency, and rising average order values (AOVs). Delivery Drives the Growth According to Brick Meets Click and Mercatus, Delivery accounted for 45% of all online grocery sales in August, registering a 30% year-over-year growth. Ship-to-Home also climbed 19%, while Pickup sales dipped slightly due to lower order frequency. Amazon’s push for same-day grocery delivery in over 1,000 cities, along with Walmart, Target, and Costco strengthening their eCommerce strategies, has significantly shifted consumer expectations. Shoppers are increasingly combining multiple fulfillment methods — Delivery, Pickup, and Ship-to-Home — to suit their convenience. What This Means for Regional Grocers While g...